Cairns SEO Services
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With 15+ years experience in SEO, we achieve results, we have the right skills and we offer personal service and reporting so you know what we are doing and why.
Do you have SEO questions?
Questions and answers
1How does SEO work?
SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work? Google uses over 200 ranking factors, and these allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages. To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.
2What are googles most important ranking factors?
Back in 2016, Google confirmed its top 3 ranking factors as links, content, and RankBrain. And in reality, optimizing for these factors means creating great content that other websites want to link to and that Google can understand as the best result for any given search query. But various ranking factor studies have delved deeper into Google’s algorithm to shine a light on those areas that have the most significant impact on organic performance. Additional factors include: • Time on site • Total referring domains • Content length • Followed backlinks • Website speed • And more
3How do I create SEO friendly content?
SEO-friendly content doesn't mean keyword-stuffed content, far from it. The reality is that SEO needs to be an essential part of the content creation process if you want your content to perform well organically. So then, how do you create SEO-friendly content? You start with keyword research to help you understand the terms people are searching for, determine search intent, the right format, and get your on-page SEO right.
4What is link building?
Link building is the process of getting other websites to link to yours. You see, links are one of Google's top 3 ranking factors, with these acting as a vote of trust from one website to another. "If five people who didn’t know each other all recommended a particular restaurant as the best in your city, you would likely trust that you would be able to get a good meal there, as multiple individuals would all be vouching for it." Think about links like this, and it's easy to understand why they're such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in authority.